Meet our Board
VisitScotland is the Scottish Government Non-Departmental Public Body responsible for promoting the interests of the tourism industry across Scotland.
We are funded in part by the Scottish Government, and the Minister for Business, Trade, Tourism and Enterprise makes appointments to our Board, which currently has eight members including our Chairman, Lord Thurso.
They gather around six to eight times a year and are responsible for approving the direction set out by our Management Team. They also provide general oversight of our practices to ensure the proper management of the organisation.
Our Board Members' Registers of Interests are reviewed each year and updated as required.
Professor Anne Anderson
Anne is a firm believer in the importance of raising Scotland's profile on the world stage and the broader value of international partnerships. She holds a number of non-executive roles including deputy chair of the Commonwealth Scholarship Commission; UNESCO director and advisor to the British Council (Scotland). She recently retired from her executive role as Vice Principal at the University of Glasgow where she was active in building links to among others Canada, USA and China.
Rebecca is a Director of UK Inbound Limited, the UK's only trade association that represents inbound tourism. A graduate of St Andrews University graduating in Modern History, she has worked in international inbound tourism since 2001. Rebecca is an Executive Director and co-owner of the Abbey Group, a non Executive Director of the Scottish Tourism Alliance as well as a non executive Director on the VisitScotland Board. Rebecca is also a former Chair of the Scottish Destination Management Association.
Dr Keith Nicholson
Keith is a former internationally acclaimed professor with appointments worldwide, including in a UN-funded Institute in New Zealand. He is an award-winning company director and a leading expert in Scotland on Cyber Security and is a member of the Scottish Government’s National Cyber Resilience Leaders Board and widely viewed as a public sector security specialist. He is also the founder of Cyber Security Scotland and works as an independent consultant.
Caroline is a Chartered Accountant and is Chair of the Audit and Risk Committee at VisitScotland. She joined our Board in 2016.
Formerly an Audit Partner at PricewaterhouseCoopers (PwC) LLP she holds a number of Non-Executive Director positions which include Edinburgh International Festival, Royal Conservatoire of Scotland and a UK listed Investment Trust. Caroline has over 30 years’ business experience advising boards in a range of industry sectors as well as experience as a Non-executive Director and as a Committee Chair. Her experience covers small businesses to large listed companies including hotel, leisure, retail, technology and business services organisations both in Scotland and internationally. She was a member of PwC’s Supervisory Board, the UK firm’s governance body, and was a member of PwC UK's Audit and Risk Committee, Strategy and Government Committee and Risk Council.
Steven is currently Executive Chair at Blazing Griffin, a Scottish digital entertainment company. He is a former Managing Director of Scotsman Publications, News International Scotland and The Scottish Children’s Lottery. Most recently he was the Director of Corporate Development at STV Group Plc. He brings significant leadership skill and valuable e-commerce, digital media, marketing and brand development expertise.
Paul Easto is the founder and CEO of Wilderness Scotland, a tour operator that specialises in providing active and nature based travel experiences for visitors from across the UK and around the world. Paul has more than 20 years of professional experience in tourism and has previously held board positions with the Adventure Travel Trade Association and the Cairngorms National Park, where he chaired the Sustainable Tourism Partnership. In recent years he has also chaired the Scottish Destination Management Association and the Outdoor Tourism Leadership Group. A graduate of Dundee and Edinburgh Universities, Paul holds an MBA with specialisms in leadership and sustainable business.
Shona started her tourism career on a tourist office welcome desk. She has since held roles in sustainable tourism, DMO marketing and membership development, tourism consultancy, and commercial development for SMEs in the industry. She was the first employee of the start-up, Accomable, a global vacation rental platform for people with disabilities, which was acquired by Airbnb. Following the integration of the business model into Airbnb, she moved to manage commercial growth of the Airbnb Experiences business in Northern Europe where she worked with thousands of small businesses and entrepreneurs to develop and grow high quality visitor experiences across the region. She is passionate about accessibility in travel and tourism and is a board member of the charity Disability Snowsport UK. She also works with a number of universities and start-up programmes to support students and entrepreneurs to start and grow their businesses.