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Visit Scotland | Alba

A better understanding

During this unprecedented period, it's important that we monitor and review the impact that coronavirus (COVID-19) is having on our tourism industry and how consumer behaviour may be changing.  In response to the unfolding global pandemic, we have been involved in commissioned research, working with several partners and have gathered information from various sources.

We’ve made the findings available for all. Explore this section of the site to discover up-to-date insights on how COVID-19 is impacting businesses, the events industry and our consumers.


Watch our webinars

  • STERG Industry Results Survey Webinar | January 2021
  • Talking travel UK consumers' attitudes and behaviour relating to holidays in 2020 | June 2020
  • What the new normal will look like for the tourism industry | May 2020