Essentials of digital marketing
Getting online
Develop your digital marketing skills
In this section:
How Google Business Profile can benefit you
Find tips on how to get your business onto Google using Google Business Profile. Including information on how to create your listing, optimise it, and more.
Using Facebook effectively
Discover how Facebook can help you grow your tourism business. Learn how to use Facebook Business Manager and Facebook Insights.
Online Travel Agents: top tips and information
Discover our top tips and best practice advice for engaging with Online Travel Agents (OTAs) as a tourism business.
How Twitter can help your tourism business
Discover how to use Twitter effectively to promote your tourism business. Including information from what content to post, to using analytics and insights.
User Experience (UX) basics - tips and advice
Learn the basics of user experience (UX) and how you can get more views and clicks for your website. Including information on what UX is, why it's important and how you can implement it.
Six tips on improving your social media presence
Watch our three-minute video for six tips on how to improve your social media presence for your Scottish tourism business.
Increase online bookings for your tourism experience
Find information on the steps you can take to increase online bookings for your Scottish tourism experience business. Including top tips & examples.
Top tips for the perfect online business listing
Tips and advice on how to ensure your online business listings stand out from the crowd. This will help to drive bookings.
How to increase your accommodation bookings online
Discover how you can increase the online bookings your accommodation business receives. Including top tips & examples.
Using TripAdvisor for your tourism business
Gain insight on how to use TripAdvisor for your tourism business. Including how to track your performance, top business tips, how to respond to reviews, and more.
Cyber security essentials - prevention
Find essential information on cyber security. Learn how you can protect yourself and your business from fraud. Including resources, examples, and advice.
A beginner's guide to on-page SEO
Watch our three-minute video for some quick and clear advice on what search engine optimisation is. Learn how you can improve on it on your tourism website. Read on for more detail and information to help your business.