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Scotland, The Perfect Stage

Our events directorate bid for, invest in and support events in Scotland.

We work with partners to grow the Scottish events industry by developing our assets that are the cornerstone of our national strategy Scotland, The Perfect Stage.

The National Events Strategy

Entitled 'Scotland, The Perfect Stage', the national events strategy was produced following an extensive consultation involving the Scottish Government, VisitScotland, the Scottish Tourism Alliance and over 100 active participants from the public, private and third sectors.

The aim of the strategy is to engage, guide and support those involved in all aspects of planning, securing, supporting and delivering events within Scotland’s diverse portfolio, from events of international significance to those which help to support local communities in the country’s most remote locations.

Scotland, The Perfect Stage strategy

Published September 2015

The strategy and vision for the development of Scotland's events industry over the next decade.

Spotlight on 2021

Read our Spotlight on 2021. We heard from voices across the industry to reflect on 2021 and looked ahead to 2022.

Christmas tree on The Mound in Edinburgh lit up at night

Celebrating 15 Years

Since its inception in 2003, our EventScotland team has helped bring some of the world’s biggest event properties to the country including The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, and The 2019 Solheim Cup.


...take a look at some of the highlights.