Inclusion - making holidays accessible to everyone
Scotland is a naturally welcoming destination – a fact we’re incredibly proud of. Inclusive tourism ensures that all visitors can have a great experience without barriers.
We run several programmes that advise and support for inclusive practices which benefit the widest range of customers possible, as well as the businesses that cater for them. Here you will find statistics on the inclusive tourism market and tools to help you improve your information provision, customer service and connect with new customers.
Image credit VisitScotland / Luigi Di Pasquale
Benefits of inclusive tourism
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Customer satisfaction
Becoming more inclusive can make life easier for a wide range of customers, including people with hearing loss, mental or visual impairments, wheelchair users, senior travellers and families with young children
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Increased revenue
Disabled travellers and senior travellers spend significantly more when they go on holiday than other market groups
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Increased loyalty
Inclusive businesses have higher occupancy rates and a more loyal customer base who is keen to recommend them to their family and friends
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A growing market
The market is set to increase as the UK’s population ages and the benefits for businesses and destinations catering for inclusive tourism are growing