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Visit Scotland | Alba

The opportunity

We are inviting events and festivals to partner with the Year of Stories 2022. 

If your event or festival aligns well with the theme, join the Partner Events Programme and benefit from the Themed Years promotional platform for FREE, whilst helping to promote Scotland in partnership.

The Year of Stories 2022 Partner Events Programme is open to events taking place between 1 January and 31 December 2022.

Why sign up to the Partner Events Programme?

  • It's completely FREE

    This FREE opportunity will align your event with the year and benefit from associated promotional activity.

  • Listing on

    You’ll benefit from an event listing on, our global website which attracts over 22 million visitors per year.

  • Even more opportunities

    Partner events have the potential to be included in our wider Themed Years promotional activity, which ranges from social media tweets to media updates and content blogs.

  • Reach new audiences

    Becoming part of the Themed Years collaboration can help your event, tour or campaign attract more attention.

Is your event eligible?

To join the Partner Events Programme your event or festival must:

  • Be public-facing;
  • Appeal to locals and visitors alike;
  • Take place in Scotland during 2022;
  • Have confirmed dates;
  • Celebrate at least one of the Year of Stories programme strands (Iconic Stories & Storytellers; New Stories; Scotland’s People & Places; Local Tales & Legends; Inspired by Nature);
  • Ensure all appropriate licences and permissions are in place; follow appropriate best practice with regards to sustainability

Please note, within the Partner Events Programme we are not able to list certain types of events such as: guided tours; specialist classes or holidays; workshops or courses that last more than one day; industry conferences; and permanent exhibitions. For a full list please visit submit an event.

Please note festivals or events with multiple individual listings should only register their main festival, ensuring copy is provided that showcases your stories relevant programme.

Confirmed Partner Events will be provided with the relevant toolkit to help them align their communications with the Year of Stories 2022 campaign.

Guided tours and other activities

For tourism businesses with aligned activity or product that is not an event or festival, the Partner Events Programme is not for you, but please register for a business listing or update your existing listing to reflect your Themed Years aligned product.

If you are a tour operator, then please add the Year of Stories 2022 category to your tour listings where you feel they align well with the year. We have a dedicated listings system for tour operators which you can sign up to for free. 

How to sign up

You can sign up to the Themed Years Partner Events Programme here. 

If you are submitting an event with multiple dates, please submit the form using the first date of the tour and email [email protected] with additional tour dates.

If you have a large number of events you'd like to submit, please email [email protected] as we may be able to provide a spreadsheet to use instead of the online form.

On successful submission of your application you will receive a confirmation message on screen as well as a confirmation email. The Themed Years team will be in touch soon after you've submitted your application to gather any additional event information.

Please note, your event details are added via the events data gathering services of The List and are subject to their terms and conditions and may be syndicated to other client websites and marketing outlets which subscribe to The List's data feed.

Unless specifically stated, an event listing on and mobile applications do not imply any funding or endorsement of the event by ourselves.

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